The plan is what you pay us. On QR Code there is no per-message cost; on the official API, Meta charges the conversation directly, with nothing added on top.
Operations with large teams, multi-company, compliance and enterprise SLA.
Operations with large teams, multi-company, compliance and enterprise SLA.
A dash means the feature is not part of that plan. Prices shown monthly.
| Features |
Essencial
R$ 97month
|
Evolução
R$ 197month
|
Escala
R$ 397month
|
Corporate
R$ 997month
|
|---|---|---|---|---|
| Customer service | ||||
|
Conversations per month
Unique conversations your team can keep active during the billing cycle.
|
2.500 | 12.500 | 40.000 | 90.000 |
|
Contacts
How many contacts your address book holds.
|
5.000 | 25.000 | 75.000 | 150.000 |
|
Team members
Agents or managers with access at the same time.
|
2 | 5 | 15 | 30 |
|
QR Code devices
Phones connected by scanning the code. It is the fastest way to start.
|
1 | 3 | 8 | 18 |
|
Official API numbers
Numbers on your official Meta account — one per department, region or brand.
|
1 | 1 | 1 | 3 |
|
Channels
Where your team talks to customers. WhatsApp comes in through both routes on every plan.
|
WhatsApp via QR Code
WhatsApp via the Official API
|
WhatsApp via QR Code
WhatsApp via the Official API
Messenger
Instagram
|
WhatsApp via QR Code
WhatsApp via the Official API
Messenger
Instagram
Telegram
|
WhatsApp via QR Code
WhatsApp via the Official API
Messenger
Instagram
Telegram
|
| Artificial Intelligence | ||||
|
Artificial Intelligence
What the AI Agent can do on each plan. Everything that spends credit sits under the plan ceiling.
|
Agent
1 Agent
Assistants with their own personality and instructions — one per area, product or campaign.
Credits
3K Credits
3.000 credits per cycle, spent on each reply, transcription, image reading or generation.
Knowledge base (RAG)
Feed the Agent your documents and manuals, and it answers from them.
Website widget
The Agent serves your website visitors around the clock.
Agent templates
Ready instruction packs by type of business, so the Agent already knows the subject.
|
Agents
3 Agents
Assistants with their own personality and instructions — one per area, product or campaign.
Credits
15K Credits
15.000 credits per cycle, spent on each reply, transcription, image reading or generation.
Knowledge base (RAG)
Feed the Agent your documents and manuals, and it answers from them.
Website widget
The Agent serves your website visitors around the clock.
CTAs
Action buttons inside the conversation, to move the customer to the next step.
Triggers
The Agent acts on its own according to what the visitor does on the page.
Agent templates
Ready instruction packs by type of business, so the Agent already knows the subject.
Transcription
The Agent listens to the audio the customer sends and answers its content.
Image vision
The Agent reads photos and documents sent in the conversation.
A/B tests
Test two versions of the Agent instructions and keep the one that converts.
|
Agents
10 Agents
Assistants with their own personality and instructions — one per area, product or campaign.
Credits
45K Credits
45.000 credits per cycle, spent on each reply, transcription, image reading or generation.
Knowledge base (RAG)
Feed the Agent your documents and manuals, and it answers from them.
Website widget
The Agent serves your website visitors around the clock.
CTAs
Action buttons inside the conversation, to move the customer to the next step.
Triggers
The Agent acts on its own according to what the visitor does on the page.
Agent templates
Ready instruction packs by type of business, so the Agent already knows the subject.
Transcription
The Agent listens to the audio the customer sends and answers its content.
Image vision
The Agent reads photos and documents sent in the conversation.
A/B tests
Test two versions of the Agent instructions and keep the one that converts.
MCP connection
Connects the Agent to your ERP, CRM or spreadsheet, to look up real data mid-conversation.
|
Agents
20 Agents
Assistants with their own personality and instructions — one per area, product or campaign.
Credits
100K Credits
100.000 credits per cycle, spent on each reply, transcription, image reading or generation.
Knowledge base (RAG)
Feed the Agent your documents and manuals, and it answers from them.
Website widget
The Agent serves your website visitors around the clock.
CTAs
Action buttons inside the conversation, to move the customer to the next step.
Triggers
The Agent acts on its own according to what the visitor does on the page.
Agent templates
Ready instruction packs by type of business, so the Agent already knows the subject.
Transcription
The Agent listens to the audio the customer sends and answers its content.
Image vision
The Agent reads photos and documents sent in the conversation.
A/B tests
Test two versions of the Agent instructions and keep the one that converts.
MCP connection
Connects the Agent to your ERP, CRM or spreadsheet, to look up real data mid-conversation.
Your own AI key (BYOK)
Use your own AI provider key instead of ours. Usage is then billed straight by the provider.
|
| Automation & campaigns | ||||
|
Automation flows
Sequences triggered by events, such as a new message or a tag.
|
2 | 10 | 30 | 60 |
|
Message blasts
Bulk sends to your contact base.
|
2 campaigns | 10 campaigns | 30 campaigns | 60 campaigns |
|
Automatic replies
Ready answers for the questions that repeat the most.
|
—not included | 10 | 30 | 60 |
|
Automation engine
Visual automation with conditions, branches and calls to outside systems.
|
—not included | —not included | included | included |
| Integrations | ||||
|
Chat widgets
One widget per page, product or department.
|
—not included | 3 | 10 | 20 |
|
WhatsCRM API access
To integrate with your own system.
|
—not included | included | included | included |
|
Lead pipeline
Visual pipeline: follow every opportunity from first contact to close.
|
—not included | included | included | included |
| Platform | ||||
|
Number warm-up
Raises the sending volume of a new number gradually, to avoid a block.
|
included | included | included | included |
|
Contact import
Bring your base in from a spreadsheet and start talking to it right away.
|
included | included | included | included |
Fair use of integrations: each plan includes a ceiling of integration runs per cycle. It is there to protect the platform from abuse; normal use does not reach it. Essencial: 500 · Evolução: 2.500 · Escala: 7.500 · Corporate: 16.000
| Feature | The solution WhatsCRM |
Alternative Traditional CRM |
|---|---|---|
| Native multi-channel (WA + IG + TG + FB + SMS) | Expensive add-on | |
| 24/7 bot without coding | ||
| AI trained on your products | Generic | |
| Kanban with real-time forecast | ||
| SLA with alert + reassignment | Complex setup | |
| Start without a paid rollout |
If you pick the official Cloud API, fees go straight from Meta to your card — we charge no markup.
Enter the estimated monthly volume for each conversation type. The first 1,000 Service conversations are free every month.
Create your account in 5 minutes. No install and no sales call to schedule.